Course: TEC DEMO, Module: Module 7: Personas and user mapping

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Module 7: Personas and user mapping
- This module teaches you how to create user personas and customer journey maps to understand your customers and improve the products and services aimed at your target markets.
- Module 7 checklist
  
  Check-off items: 100%
- Module 1: Customer personas and mapping (168 min)
- How to create buyer personas for your startup (45 min) Interactive Content
  
  Complete the activity
- Customer journey mapping aka user mapping (120 min) Interactive Content
  
  Complete the activity
- How was the customer persona and mapping section? (3 min) Feedback
  
  Submit feedback
- Peer-to-peer assessment and reflection (30 min)
- Peer-to-peer team assessment (1) (30 min) Page
- Midway Reflection Session (TO BE ADDED) (60 min) Page
- Module 7 assignments: due by 26 October 2023
- Assignment (team): market segmentation (120 min)
  
  Due: Monday, 6 November 2023, 2:00 PM
  
  View Make a submission
- Assignment (team): select your beachhead market (30 min)
  
  Due: Monday, 6 November 2023, 2:00 PM
  
  View Make a submission
- Assignment (team): customer side of the value proposition canvas (120 min)
  
  Due: Monday, 6 November 2023, 2:00 PM
  
  View Make a submission