
AI Venture Hack
Artificial intelligence is creating massive opportunities for student startups
Artificial intelligence is not only facilitating our ability to create new ventures; it can also be a technology that underpins a new business. Mashauri has developed a program aimed at helping University students seize this opportunity and commence on an exciting journey to develop their own AI-based business venture while learning about the scientific approach to venture creation.
This is an 12-week virtual incubator program commencing in Q1 of 2024. Universities from all over the world will be offered the chance to participate and so their students will interact with peers from many other Universities. A high-level curriculum is shown below.
Are you a University and would like to learn more (including receiving a priced proposal)?
Click here
Are you a University student and would like to know more?
Click here
Are you attending the SA EDHE Lekgotla and would like to obtain the 50% discount if you register your interest this week?
The price per student is insane, so do not miss out!
Lekgotla discount
Key features of this program will be:
- An exceptionally low cost per student price to the Universities with the scaleability to reach hundreds of students
- A low resource requirement from the institution to launch and participate
- Students will receive extremely engaging and high-quality, entrepreneurial education.
- Students will initiate an AI-based venture while participating in the program
- Participating Universities will be able to use these student numbers and venture launches as part of their KPIs
The process will be as follows:
- Universities express an interest and we will supply you with further details and a proposal.
- On reaching an agreement, the University will receive a launch pack including customisable marketing material and the enrolment process.
- Universities market the program to selected students who then register directly on the program
- Universities will be kept informed of their own student registrations as they occur
- Universities will receive a weekly report updating them on student progress and leaderboard position vis vis other participants
Outline curriculum
Note: This draft curriculum will be refined as we co-create with other experts in the field and stay up to date with the latest available tools.
Module 1: The Scientific Approach to Launching a Business
- Lean methodology: Emphasizing efficiency and iteration in business development.
- Business model exploration: Understanding different frameworks to structure and validate your business idea.
- Problem and customer focus: Identifying target customers and their pain points to drive product development.
Module 2: The Basics of Artificial Intelligence (AI)
- Introduction to AI: A beginner-friendly overview of what AI is and its applications.
- AI concepts: Exploring key concepts like machine learning, neural networks, and algorithms.
- AI's impact: Discussing how AI is transforming industries and creating new opportunities.
Module 3: No Code and Low Code AI Tools
- No code tools: Exploring platforms that allow building AI solutions without programming.
- Low code platforms: Understanding tools that streamline AI development with minimal coding.
- Practical applications: Examples of projects where no code/low code AI tools can be applied.
Module 4: Defining the Problem You Wish to Solve
- Crafting a problem statement: Formulating a clear and concise description of the issue you're addressing.
- Customer identification: Identifying your target audience and their needs.
- Problem intensity and early adopters: Evaluating the urgency of the problem and finding early supporters.
Module 5: Problem Validation and Customer Discovery
- Customer discovery process: Learning techniques to gather insights directly from potential customers.
- Market research: Understanding the competitive landscape and market demand.
- Iterative feedback: Incorporating customer feedback to refine your problem-solution fit.
Module 6: Build, Brand, and Test an AI-Based Prototype
- Prototype development: Creating a working model of your AI solution.
- Branding and design: Enhancing the user experience and visual appeal of your prototype.
- Testing and iteration: Gathering user feedback and refining the prototype based on results.
Module 7: Business Model Development
- Business model overview: Introducing the concept of the Business Model Canvas.
- Key components: Exploring the nine building blocks of the Business Model Canvas.
- Value proposition: Understanding how your product or service addresses customer needs and stands out in the market.
Module 8: Pitching the Venture
- Pitch essentials: Learning how to effectively communicate your business idea to potential stakeholders.
- Presentation skills: Enhancing your ability to convey your vision confidently and persuasively.
- Investor perspective: Understanding what investors look for in a compelling business pitch.
Mashauri Virtual Incubator Modus Operandi
Mashauri has been running its virtual incubators for almost a decade and has refined the model to achieve high engagement and completion rates. Key features are:
- Education content is varied and engaging and includes interactivity such as quizzes
- Gamification is built in to further stimulate interest and excitement
- Student progress is tracked via traditional methods, and algorithms and supported by AI. Students at risk or contacted and encouraged individually.
- Student efforts are roughly split 60:40 in terms of venture-building activities : entrepreneurial education
- The program is interspersed with opportunities to network with fellow students through webinars and other peerr-to-peer activities
- Our incubators are underpinned by MECFrame, our proprietary entrepreneurial competency framework
- More than 2,000 students have passed through our programs in the last 5 years who proclaim the benefits, outcomes and enjoyment of our courses.
- Although students are able to work independently through the program, the "sweet spot" is where the institution stays involves in the program and the student progress.
Are you a University and would like to learn more (including getting a priced proposal)
Click here
Are you a University student and would like to know more?
Click here
Are you attending the SA EDHE Lekgotla and would like to obtain the 50% discount if you register your interest this week?
Lekgotla discount

Ecoverse Incubator
Discover the future of entrepreneurship: a lean and scientific approach
The University of Venda is hosting the Ecoverse Incubator: "where ideas and ventures take flight"
Background
Over the past decade, revolutionary and evidence-based methods for launching a business have emerged. Yet, many budding entrepreneurs, particularly among university students, remain in the dark about these low-risk pathways. They often set out on ventures that are riddled with pitfalls and potential failures. But here's the silver lining: it's never too late to pivot and embrace these cutting-edge strategies, significantly boosting your chances of success.
Introducing the University of Venda's Ecoverse Incubator program tailored for the ambitious student entrepreneur, whether you've already taken the plunge or are just kindling the flames of a fresh idea. Dive in, elevate your venture, and let's redefine the entrepreneurial journey together!
Syllabus
Students will dive into a hands-on learning experience, covering vital entrepreneurial insights and directly applying them to hone their business ideas:
- Problem-Centric Thinking: Pivot from solutions to understanding the core problem.
- Social Entrepreneurship: Grasp how entrepreneurial efforts can address societal challenges.
- Lean Startup Methodology: Streamline your venture's inception process.
- Embracing Failure: Comprehend failure's nature and how to harness it constructively.
- Crafting a Problem Vision Statement: Define and articulate your mission.
- Design Thinking: Employ a user-centric approach to ideation and solution crafting.
- Customer Profiling: Identify your target audience, understand their needs, and strategise solutions.
- The Comprehensive Framework: Seamlessly integrate problem, solution, customer, and transformation.
- Pitch Mastery: Articulate your idea persuasively and compellingly.
Embark on a transformative journey to refine, develop, and pitch your entrepreneurial vision!
Modus operandi
Dive Deep into Our Online Learning Experience on the Mashauri Platform
- Program Duration: Mark your calendars! The journey begins on 4th September and culminates on 13th October, 2023
- Flexibility at Its Best: Being fully online, you have the liberty to engage with the content at your convenience. However, following our recommended schedule optimizes your chances for a successful completion.
- Commitment Estimation: Allocate 4 to 5 hours weekly. This includes engaging with videos, articles, quizzes, and tackling assignments.
- Self-Evaluation and Mentorship: While we guide you to appraise your work independently, a seasoned mentor is just a click away, ready to offer support when needed.
Embark on a structured yet flexible learning experience designed for your success!

USSAVI Virtual Incubator
USSAVI is a virtual entrepreneurship incubator where students work in multi-university teams from South Africa in partnership with universities in the the United States to develop high impact ventures that address big societal challenges affecting South Africa and the African continent at large.
The initiative is sponsored by the US Embassy in South Africa.
Video link (in case it is not renderable on your device) https://vimeo.com/597871187
The presentation below gives further information about the overall program. If for some reason you are viewing this in a device that does not allow you to view the presentation, you can view it at this link: https://bit.ly/USSAVIINFO
(Note: presentation best viewed in fll screen mode by clicking on 3 vertical dots alongside page number change).
For further information, contact simon.gifford@mashauri.org

UJ TTO UZIMA VIRTUAL INCUBATOR
The University of Johannesburg Technology Transfer Office continues to support their top entrepreneurs with their latest program: UZIMA!
UZIMA: Swahili for "life"!
This program is designed to help a cohort of ventures move from early business model to being ready for funding and/or having paying customers.
It is very practically focussed and includes areas such as:
- Company and domain registration
- Power networking
- Funding and finance
- Social media and advertising
- Banking
- Negotiation
- Co-founders, equity sharing and cap tables
There will be a range of real entrepreneurs and subject matter experts giving 'fireside chats" and all entrepreneurs will be mentored by an individual mentor.
This program is by invitation only.
For further information, contact simon.gifford@mashauri.org with UZIMA in the subject matter.

SMU Mashauri Entrepreneurship Program Stage 3 Virtual Incubator
Sefako Makgatho Health Sciences University (SMU) have launched a 3 stage entrepreneurial development program to support students and faculty in launching a new business venture.
Stage 1: entrepreneur basics and idea pitching.
A 3 week "mini-incubator" competition where students receive some foundational entrepreneurial education and with the use of tools, are guided through developing their competition entry that culminates in a pitching competition.
All applicants receive some exposure to entrepreneurship and the top 30 (based on idea, engagement and pitch) are selected to enter stage 2.
Stage 2: entrepreneurial immersion bootcamp
This activity-based process takes students through a concentrated entrepreneurial immersion experience designed to instil an entrepreneurial mindset - and to develop the ability to convert lab-ideas into business ideas. The core of the program is a highly interactive, group-based venture development process supported by exposure to entrepreneurs and culminating in a pitch event.
The top 20 are selected to enter the virtual incubator.
Stage 3: 8 week virtual incubator
This is a virtual incubator that supports cohorts of students (individuals or groups) in designing and building new business ventures. Learning content and competency development are synchronised with project management and mentor support. Online independent activity is boosted by network events such as webinars, peer-to-peer group and mentor support.
Applications closed. Program underway.

UWC Startup Sprint 2021
The UWC Startup Sprint is a virtual incubator aimed at helping student entrepreneurs take an already-developed idea and bring it to life.
The entrepreneurs will work through a proven scientific startup process and supported with tools, webinars, mentors, templates and dashboards as they accelerate their idea towards paying customers.
Applications are now closed and selection is underway.

UJ TTO Starting Up
University of Johannesburg Technology Transfer Office provide a virtual mini incubator that will help you develop and refine your “problem-to-solve”. This is one of the most critical steps in starting a business. Doing this well will greatly increase your chances of successfully starting a business.

Food Scientist Venture Accelerator
The Food Science Venture Accelerator has been designed to support students who graduated from the EIT Food GFVP Summer School in June 2019 and wished to continue developing a business idea. The programme design is based on what the students said they wanted in a survey following the event. Only those students who completed the survey will be enrolled on this programme.
It is aimed at supporting both those who wished to continue with the idea they started in the School and those who wished to pursue a new idea. It is anticipated that this programme will act as a bridge between the ending of the School and a number of other activities that EIT Food are launching including a mentoring programme and the Lausanne workshop. Furthermore, this will be useful to those students who are not selected by EIT Food to partake in these events but still wish to pursue an entrepreneurial idea.

SMU Mashauri Entrepreneurship Program Stage 2: Entrepreneurial Immersion
Sefako Makgatho Health Sciences University (SMU) have launched a 3 stage entrepreneurial development program to support students and faculty in launching a new business venture.
Stage 1: entrepreneur basics and idea pitching.
A 3 week "mini-incubator" competition where students receive some foundational entrepreneurial education and with the use of tools, are guided through developing their competition entry that culminates in a pitching competition.
All applicants receive some exposure to entrepreneurship and the top 30 (based on idea, engagement and pitch) are selected to enter stage 2.
Stage 2: entrepreneurial immersion bootcamp
This activity-based process takes students through a concentrated entrepreneurial immersion experience designed to instil an entrepreneurial mindset - and to develop the ability to convert lab-ideas into business ideas. The core of the program is a highly interactive, group-based venture development process supported by exposure to entrepreneurs and culminating in a pitch event.
The top 20 are selected to enter the virtual incubator.
Stage 3: 8 week virtual incubator
This is a virtual incubator that supports cohorts of students (individuals or groups) in designing and building new business ventures. Learning content and competency development are synchronised with project management and mentor support. Online independent activity is boosted by network events such as webinars, peer-to-peer group and mentor support.
Applications closed. Program underway.

SMU Mashauri Entrepreneurship Program. Stage 1: Entrepreneur basics and idea pitching
Sefako Makgatho Health Sciences University (SMU) have launched a 3 stage entrepreneurial development program to support students and faculty in launching a new business venture.
Stage 1: entrepreneur basics and idea pitching.
A 3 week "mini-incubator" competition where students receive some foundational entrepreneurial education and with the use of tools, are guided through developing their competition entry that culminates in a pitching competition.
All applicants receive some exposure to entrepreneurship and the top 30 (based on idea, engagement and pitch) are selected to enter stage 2.
Stage 2: entrepreneurial immersion bootcamp
This activity-based process takes students through a concentrated entrepreneurial immersion experience designed to instil an entrepreneurial mindset - and to develop the ability to convert lab-ideas into business ideas. The core of the program is a highly interactive, group-based venture development process supported by exposure to entrepreneurs and culminating in a pitch event.
The top 20 are selected to enter the virtual incubator.
Stage 3: 8 week virtual incubator
This is a virtual incubator that supports cohorts of students (individuals or groups) in designing and building new business ventures. Learning content and competency development are synchronised with project management and mentor support. Online independent activity is boosted by network events such as webinars, peer-to-peer group and mentor support.
Applications closed. Program underway.

Ashoka Entrepreneur in Residence Programme
Creating a new business can be a life-changing experience for you and potentially all your future customers and employees. However, the road is not easy and requires knowledge, dedication and plenty of hard work.
The objective of the EiR programme is to provide a support platform for aspiring entrepreneurs at Ashoka University to nurture their business ideas in a university environment, having access to networks, mentors, and other fellow entrepreneurs.
With this online programme, Mashauri is supporting this objective through providing the online education and support platform that guides and supports the entrepreneur through the business development process. Basically we provide a map, a compass, some essential tools and a guide to help you along the way.
Further details of the programme can be found at the Ashoka website: EiR
By the end of the EiR programme, students will have developed, tested and validated their business idea in the market, developed a robust business model, crafted a minimum viable product and already have paying customers.
If you would like to design a similar programme for your institution, please contact us at info@mashauri.org for more information.

Business model development and testing
Developing and testing your business model
aka: "Nail it before you scale it"
Pricing, curriculum, content and support
Programme overview
This programme supports students in taking their value proposition into a full business plan, identifying the key assumptions and testing them in the market. It includes crafting a pricing strategy based on concepts such as cost of customer acquisition and customer lifetime value.
They will be introduced to several different types of business modelling tools and canvases and select the one most appropriate to their venture idea. They will build a minimum viable product (MVP) and attempt to make some early sales or at least get customer commitment to such (eg letters of intention).
Students run through a series of steps that include lectures on the relevant task being undertaken, cases and examples, entrepreneurial stories, quizzes and assignments which represent the milestones in the journey (for instance a business model canvas). The final assignment is a video of the student pitching their business to an investor.
All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.
Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.
What type of student is this aimed at?
The course is aimed at students who have already developed a validated value proposition and are committed to following their idea through to obtaining paying customers. As such, these are students who have demonstrated entrepreneurial ability and are likely to persevere to the end.
This could be undertaken as an individual exercise or working in groups. In either case, each student will still run through all the steps of the programme but the assignments will be submitted by the group.
What type of Instructor is this aimed at?
The programme has been designed to support professors teaching entrepreneurship in the classroom and provides them with a tool that gives the students hands-on learning and puts into practice some of the things they are learning in class. This course in particular will be of significant benefit to those instructors teaching a longer programme to students who have a strong commitment to entrepreneurship. This programme could be a useful capstone project in courses of a year or longer.
Directors of entrepreneurship and innovation centres; or leaders of incubators, accelerators and science parks could obtain significant benefit from providing their students access to this programme. It is particularly useful in providing mentors with a framework that allows them to support and track their mentees and significantly leverages the use of the mentors time.
Technology transfer offices might use the programme to assist students in consolidating their ventures into a fundable entity.
How is the instructor supported?
The course runs on the Mashauri platform and the students are guided along the journey with lectures, motivational material, quizzes and assignments. The instructor is given a “mentor” role and is able to track student progress and communicate with students via the platform or offline.
We provide the instructor with clear process maps that help them market the programme, select students, evaluate progress and mark assignments (if required). We also provide material to help the professor hold a live pitching event at the end of the programme.
A teaching note and presentation materials that may be used in class (pre-and post-course) are also provided to the instructor.
A Mashauri project manager/mentor will be allocated to support the instructor, monitor the course and give regular report-backs aimed at maintaining high engagement of students.
For more information on the curriculum, content, pricing and supporting material click here:
Course details
If you would like to discuss this in more detail, please contact us at info@mashauri.org.

CEU San Pablo Winter School: Test your business idea
Is this course for you?
Many people think about starting their own business and even have an idea they have been considering - but just never get around to starting it.
Are you one of those people? Or would you like to join the ranks of successful entrepreneurs who create value by bringing their idea to life?
If you would like to be in the latter group and you wish to bring your idea to life, then this course is for you.
Objectives of programme
- To expose you to entrepreneurship
- To assist in refining your business idea to increase your probability of success
- To help you clearly define the problem you are solving
- To guide you in clarity around your target market
- To help you construct a clear value proposition
Curriculum
Entrepreneur mindset
- Understanding what is entrepreneurship
- The benefits and risks of entrepreneurship
- Characteristics of successful entrepreneurs
- A questionnaire-based assessment of your entrepreneurial competencies
- Introduction to The Golden Circle
Idea development
- Idea clarification
- The problem you are solving
- Development of the problem vision statement
- Target market and personas
- Initial competitor analysis
- Value proposition development
- Value proposition testing
- Value proposition pitch development
Modus operandi
Each exercise will be preceded by an introduction to the concept in the form of an online lesson. The practical exercises will be posed by way of an assignment to complete. All assignments will be supported by templates to allow you to efficiently conduct the exercise.
A question and answer forum will be provided that will allow you to ask questions of your colleagues and/or the professor running the course.
Timing and duration
The programme will run from 22nd January to 29th January and will be hosted on online (on Mashauri: an international entrepreneurial education platform). It is anticipated that you will require 20 hours to complete the course: 5 of which will be in the form of instruction and the balance in practical exercises in developing and refining your idea.
As this is an online programme, you will be able to complete it at your own pace although you must finish all the work by the deadline. There will be a suggested schedule and you will be reminded if you fall behind that schedule.
Support and evaluation
You will be evaluated on the basis of correct submission of all the assignments as well as a final quiz (which will be repeatable if you do not at first receive a passing grade.
Prerequisites
The student needs no prior knowledge of entrepreneurship but must have a business idea that they wish to investigate. They will need to have a basic understanding of Google tools (sheets, docs and slides) and a Google account (which is free and quick to set up).
Access to the internet and a laptop or desktop computer will be necessary to complete the assignments.
Course instructor
The instructor will be Professor Simon Gifford who is CEO of Mashauri. He is an entrepreneur who has founded a number of companies (including Mashauri) and acts as an advisor to a number of startups and scale-ups. , He currently also lectures at IE Business School in Madrid and has a rich background of giving strategy support to large companies all around the globe..
Mashauri
Mashauri is a UK based organisation that provides an entrepreneurial education platform to universities and other institutions in Europe, Africa and India. The platform uses best practice from modern entrepreneurial thinking (such as lean startup) as well as advanced digital teaching methodologies including gamification and flipped-classroom techniques.
The organisation has a vision that all university graduates should be offered the opportunity to develop an entrepreneurial mindset. More details of this is given n the "what we do" and "why we do it" sections at the top of this page.
Price
The course is free to all users.

Craft and test your value proposition
Craft and test your value proposition
Pricing, curriculum, content and support
Programme overview:
This programme supports students in taking their business idea (problem and solution) and crafting it into a value proposition
They will develop and test a value proposition which includes market segmentation, assessing competition, developing a customer persona in the selected initial target market, crafting a value proposition and real world validation of that proposition.They will finish off by developing a draft business model - ready for the next step.
Students run through a series of steps that include lectures on the relevant task being undertaken, cases and examples, entrepreneurial stories, quizzes and assignments which represent the milestones in the journey (for instance a customer empathy map). The final assignment is a video of the student pitching their value proposition to a customer.
All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.
Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.
What type of student is this aimed at?
The course is aimed at students who have a strong desire to learn more about entrepreneurship and to start gaining experience with an idea that they have already developed.
This could be undertaken as an individual exercise or working in groups. In either case, each student will still run through all the steps of the programme but most of the assignments will be submitted by the group.
It is applicable to all levels from first year to post-graduate and is appropriate for all faculties.What type of Instructor is this aimed at?
The programme has been designed to support professors teaching entrepreneurship in the classroom and provides them with a tool that gives the students some hands-on learning and puts into practice some of the things they are learning in class. If the course stretches for a semester or more, this programme can also be linked to some of the other Mashauri courses that takes the student further along the business development process.
In addition, this programme might be run as a stand-alone programme promoted by (for instance) a centre for entrepreneurship and innovation; or even a technology transfer office.
How is the instructor supported?
The course runs on the Mashauri platform and the students are guided along the journey with lectures, motivational material, quizzes and assignments. The instructor is given a “mentor” role and is able to track student progress and communicate with students via the platform or offline.
We provide the instructor with clear process maps that help them market the programme, select students, evaluate progress and mark assignments (if required). We also provide material to help the professor hold a live pitching event at the end of the programme.
A teaching note and presentation materials that may be used in class (pre-and post-course) are also provided to the instructor.
For more information on the curriculum, content, pricing and supporting material click here:
Pricing, curriculum, content and support
If you would like to discuss this in more detail, please contact us at info@mashauri.org

Entrepreneurship introduction
Many of us were brought up being taught that we should find a good job, do it well and we will be successful. But there are some key flaws to that thinking:
- It is not always easy to find any job – never mind a good one
- If you do find one, success is far from guaranteed and most companies loyalty to their employees does not extend beyond the next economic downturn
- For most of us success is not defined as working for someone else form 9 to 5, 5 days a week and 20 days of holiday a year
There is another story. One that is based on designing your own destiny, not have someone do it for you on their terms. That story is called entrepreneurship.
This course has been designed to introduce you to the concept of entrepreneurship and highlights the benefits (and challenges) of starting your own business. It guides you along the first steps in that journey: developing a winning business idea based on your own needs, competencies and market demand.
When you have finished this programme, you will understand what being an entrepreneur is all about and you will have a clear idea as to what business you want to build.
What’s more, you will have taken that first, all important step to being an owner of your own, successful business.
Course outcome:
By the end of the course, you will:
- understand what it takes to be an entrepreneur and control your own destiny
- have assessed your own ability to be an entrepreneur.
- have selected a sound business idea to develop into a new venture.
Course objectives:
- Based on your exposure to top entrepreneurs discussing their experiences, you will decide whether or not you wish to undertake the journey.
- You will set your overall purpose and goals for your new venture which can then be used to continually direct you in the process
- You will learn the right way to go about selecting a business concept and use this knowledge to select a new venture idea that is right for you, but also reflects the realities of the market.
Timing and contents
The course contains 2 sections: - Developing your entrepreneurial mindset
- Generating a viable business idea
Each section contains videos, text instructions, assignments and quizzes. The total time required would be about 4 hours if you started and continued without stopping. However, we recommend that you do not rush it, but rather spend time thinking about the content, exploring some of the extra material and putting effort into the assignments. That way you will get maximum benefit from the programme.
This programme can be run in its standard format or customised for your institution and its context.
For more information, please contact us at info@mashauri.org.

Find and test your new venture idea
Find and test your new venture idea
Pricing, curriculum, content and support
Programme overview
This programme guides the individual students in identifying a business idea to pursue that is appropriate given their requirements and competencies.
The course includes exposure to the entrepreneurial journey, a series of structured steps to identify multiple opportunities, a multi-criteria decision tool to select the best one and an application that helps them to design and implement a market test.
The final assignment is a video of the student presenting their new business concept.
All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.
Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.
What type of student is this aimed at?
The course is aimed at students who wish to find out more about entrepreneurship and learn about the process of business idea development. It is applicable to all levels from first year to post-graduate and is appropriate for all faculties.
What type of Instructor is this aimed at?
The programme has been designed to support professors teaching entrepreneurship in the classroom and provides them with a tool that gives the students some hands-on learning and puts into practice some of the things they are learning in class. If the course stretches for a semester or more, this programme can also be linked to some of the other Mashauri courses that takes the student further along the business development process.
In addition, this programme might be run as a stand-alone programme promoted by (for instance) a centre for entrepreneurship and innovation; or even a technology transfer office.
How is the instructor supported?
The course runs on the Mashauri platform and the students are guided along the journey with lectures, motivational material, quizzes and assignments. The instructor is given a “mentor” role and is able to track student progress and communicate with students via the platform or offline.
We provide the instructor with clear process maps that help them market the programme, select students, evaluate progress and mark assignments (if required). We also provide material to help the professor hold a live pitching event at the end of the programme.
A teaching note and presentation material that may be used in class (pre-and post-course) are also provided to the instructor.
A Mashauri project manager/mentor will be allocated to support the instructor, monitor the course and give regular report-backs aimed at maintaining high engagement of students.
For more information on the curriculum, content, pricing and supporting material click here:
Pricing, curriculum, content and support
If you would like to discuss this in more detail, please contact us at info@mashauri.org.

The Growth Coach
The Growth Coach
Entrepreneurship can be a lonely journey, even when you are working with co-founders and early employees. You are expected to be taking critical decisions on the fly with limited or no previous experience in these matters.
The Growth Coach has been designed to help you through this critical time in your new venture's life as you move from a small business with a proven business model to one with rapid growth and sustainable processes that scale to meet the growth.
Eric Fairbairn from POD Point said: ““Each time your business doubles everything seems to break; your sales process, finance processes, management information flow, so every time your company doubles in size, you end up re-designing every process you have.”
The Growth Coach is aimed to help CEO’s face the myriad and inter-related challenges of high growth that include:
- Leadership
- Recruitment (and firing)
- Communication (internal and external)
- Growth engine identification and optimisation
- Cash management and funding the business
- Nurturing the culture
- Process development
- Decision making
- Managing risk
For more information , please contact us at info@mashauri.org.

The Mashauri COVID-19 Virtual Incubator
This virtual incubator has been designed for the winners of the Mashauri COVID-19 Idea Competition to develop their ideas further and to begin to further test and build out their ventures.

UJ TTO FastForward 2021
The University of Johannesburg's Technology Transfer Office support innovators in the commercial implementation of novel technologies or business processes. One of their important initiatives is an Incubation and Acceleration program for both students and staff of the University who are engaged in innovation.
They support the incubatees in a number of ways - one of which is to offer them best practice tools and training in the key stages of venture development. This program: Fast-Forward is for the venture team who have demonstrated some evidence of a demand with perhaps some early traction. The founders are looking to confirm their value proposition, define a business model and test the key elements of such
This program provides education, tools, examples and development support for a number of critical steps in the venture development process.

USA SA Higher Education Virtual Incubator
The US-SA Higher Education Virtual Incubator has been developed to pilot an initiative driven out of the USA Embassy in South Africa. The stakeholders, beyond the Embassy, include a number of universities from South Africa and the United States, together with some corporates and investors.
The intention is to increase the level of entrepreneurship activity within universities while launching a number of sustainable, social impact ventures initiated from student groups arising from the partner institutions.
The program is under development, but if you are interested in becoming involved, please drop us a line at mashauri@mashauri.org with the phrase: US-SA HEVirtual Incubator in the title.

Guilford College Entrepreneurship BUS381 - Spring 2023
This course introduces the process of launching new ventures.
It will offer insight into the characteristics of entrepreneurs, the approaches they use to create, identify and evaluate opportunities for new ventures, and the skills that are needed to start and manage new enterprises and develop a business model.
Students will develop a preliminary plan to launch a new community-based initiative or business within this course.

Headlines Programs 2022/23
Mashauri is part of the Headlines consortium who are developing excellent entrepreneurial education for students, faculty and staff at the contributing institutions who are:
- Universidad de Burgos
- IMDEA Food
- Universidad Autonoma de Madrid
- Centria University of Applied Sciences
- Munster Technological University.
The program operates under the European Innovation and Technology Food organisation and is co-sponsored by the European Union.
This section of Mashauri is dedicated to these programs.

Headlines Boost Your Business 3
This Virtual Incubator is hosted by Centria University of Applied Sciences on behalf of the HEADLINES European Innovation and Technology consortium.
Phase 1 took us up to the end of the year (2022) when we paused for a festive season break.
Phase 2 commenced on 16 January 2023
Phase 3 (this program) will commence on 23 May 2023
What is it:
A virtual incubator program that will help you (or your team) develop and refine a health or food business idea.
Modus operandi:
The program will run online over 4 weeks on the Mashauri platform.
You will work individually or inside a team which will be compile of participants who have a passion for working on a specific business idea
You will be required to dedicate about 4 to 6 hours per week; most of which will be at the time that you wish to work.
You will receive weekly content (videos, interactive exercises, text-based documents) and tasks to complete that advance the venture idea. These tasks will be supported by tools and templates linked to the content that you will have learned.
Team progress is tracked and the course is supported with gamification techniques that make it easy to stay engaged and keep up to date.
You will meet with an experienced mentor twice per month to receive further guidance and input
The program ends in a pitching competition in front of judges and real investors.
Why should I enrol?
The program will start you on the journey of developing an entrepreneurial mindset. This not only gives you the capability to start your own business; but also greatly increases your employability if you are seeking a job.
You will learn the fundamental aspects of entrepreneurship together with human-centred design as you build out your business idea
You will learn what is, and how to apply, a scientific approach to new venture development
You will take the first important steps in developing your own business
It is an interactive, fun and exciting program
You will get to network with your peers and find like-minded students
All successful participants will earn a certificate
Top teams get to pitch ideas to investors
You will have the possibility of making a positive impact in the world
What business idea will I work on and what are the parameters?
Ideas need to be broadly within the food or health sectors.
You will get the opportunity to team up with others if you prefer to not work alone.
Registrations are closed and selected students from phase 1 and phase 2 have been invited to continue with phase 3 based on their performance in phases 1 and 2.

Startup Mentor Program April 2023
This program has been designed to support those who wish to act as a mentor to a startup founder or team.
We will be running 1 program this year in April (commencing 17 April)
If you would like to apply for the program, please complete this application

Headlines Health & Food Global Innovation Competition
This course is to support the 10 finalists (five from food and five from health; 2 each from MTU, Centria, Burgos, IMDEA Food and UAM) in preparing for the competition taking place at MTU on 3rd March in Cork, Ireland.
In addition to having the trip to Ireland paid for, there is also the chance to win one of the two prizes:
- €750-00 for the next big thing in Food
- €750-00 for the next big thing in Health
Students will have been selected to compete by the participating institution based on their own internal competition. This course has been designed to attempt to put the teams on an equal footing in terms of preparedness. The course has been designed following the framework shown in the diagram below.
The program will run over January / February 2023
The program will be fully online except the pitch feedback (see below)
The assignment will be a video of their pitch and Mashauri will give each student 1-on-1 feedback
Total time will not exceed 4 hours (excluding the time they need to prepare their pitch video)
There will be a suggested timeline to which students should adhere (and will be reminded if they are behind); and a deadline for the assignment.
Pitch criteria will be included

Centria Boost Your Business Virtual Incubator (Phase 2)
This Virtual Incubator is hosted by Centria University of Applied Sciences on behalf of the HEADLINES European Innovation and Technology consortium.
Phase 1 took us up to the end of the year (2022) when we paused for a festive season break.
Phase 2 will commence on 16 January 2023
What is it:
A virtual incubator program that will help you (or your team) develop and refine a health or food business idea.
Modus operandi:
The program will run online over 12 weeks on the Mashauri platform.
You will work individually or inside a team which will be compile of participants who have a passion for working on a specific business idea
You will be required to dedicate about 4 to 6 hours per week; most of which will be at the time that you wish to work.
You will receive weekly content (videos, interactive exercises, text-based documents) and tasks to complete that advance the venture idea. These tasks will be supported by tools and templates linked to the content that you will have learned.
Team progress is tracked and the course is supported with gamification techniques that make it easy to stay engaged and keep up to date.
You will meet with an experienced mentor twice per month to receive further guidance and input
The program ends in a pitching competition in front of judges and real investors.
Why should I enrol?
The program will start you on the journey of developing an entrepreneurial mindset. This not only gives you the capability to start your own business; but also greatly increases your employability if you are seeking a job.
You will learn the fundamental aspects of entrepreneurship together with human-centred design as you build out your business idea
You will learn what is, and how to apply, a scientific approach to new venture development
You will take the first important steps in developing your own business
It is an interactive, fun and exciting program
You will get to network with your peers and find like-minded students
All successful participants will earn a certificate
Top teams get to pitch ideas to investors
You will have the possibility of making a positive impact in the world
What business idea will I work on and what are the parameters?
Ideas need to be broadly within the food or health sectors.
You will get the opportunity to team up with others if you prefer to not work alone.
When does it start?
The program will commence on 24 November 2022 and will run for 12 weeks (but with a pause over the Christmas period)
How do I register for the program?
Registrations are closed and selected students from phase 1 have been invited to continue with phase 2 based on their performance in phase 1.

Centria Boost Your Business Virtual Incubator (Phase 1)
This Virtual Incubator is hosted by Centria University of Applied Sciences on behalf of the HEADLINES European Innovation and Technology consortium.
Phase 1 will take you up to the end of the year where we pause for a festive season break.
Phase 2 will commence in January 2023
What is it:
A virtual incubator program that will help you (or your team) develop and refine a health or food business idea.
Modus operandi:
The program will run online over 12 weeks on the Mashauri platform.
You will work individually or inside a team which will be compile of participants who have a passion for working on a specific business idea
You will be required to dedicate about 4 to 6 hours per week; most of which will be at the time that you wish to work.
You will receive weekly content (videos, interactive exercises, text-based documents) and tasks to complete that advance the venture idea. These tasks will be supported by tools and templates linked to the content that you will have learned.
Team progress is tracked and the course is supported with gamification techniques that make it easy to stay engaged and keep up to date.
You will meet with an experienced mentor twice per month to receive further guidance and input
The program ends in a pitching competition in front of judges and real investors.
Why should I enrol?
The program will start you on the journey of developing an entrepreneurial mindset. This not only gives you the capability to start your own business; but also greatly increases your employability if you are seeking a job.
You will learn the fundamental aspects of entrepreneurship together with human-centred design as you build out your business idea
You will learn what is, and how to apply, a scientific approach to new venture development
You will take the first important steps in developing your own business
It is an interactive, fun and exciting program
You will get to network with your peers and find like-minded students
All successful participants will earn a certificate
Top teams get to pitch ideas to investors
You will have the possibility of making a positive impact in the world
What business idea will I work on and what are the parameters?
Ideas need to be broadly within the food or health sectors.
You will get the opportunity to team up with others if you prefer to not work alone.
When does it start?
The program will commence on 24 November 2022 and will run for 12 weeks (but with a pause over the Christmas period)
How do I register for the program?
To enter the program, you need to complete the application form at https://bit.ly/CENTRIABYB

Startup Mentor Program September 2022
This program has been designed to support those who wish to act as a mentor to a startup founder or team.
We will be running 4 programs this year: late May, July, September and October/November.
If you would like to apply for any of the programs, please complete this application: Headlines Startup Mentor Programs 2022 FAQ


Centria Starting Up Mini Incubator
Headlines Centria Starting Up Mini Incubator
Applications will stay open unto 30 August. Apply here: https://bit.ly/CentriaSU

Startup Mentor Program July 2022
This program has been designed to support those who wish to act as a mentor to a startup founder or team.
We will be running 3 programs this year: late May, July and September.
If you would like to apply for any of the programs, please complete this application: Headlines Startup Mentor Programs 2022 FAQ


IMDEA Food Problem Challenge Incubator
IMDEA Food Mashauri Problem Challenge Incubator

The Startup Mentor Program
This program has been designed to support those who wish to act as a mentor to a startup founder or team.
We will be running 3 programs this year: late May, July and September.
If you would like to apply for any of the programs, please complete this application: Headlines Startup Mentor Programs 2022 FAQ
Applications are open to: any student, staff or faculty who is registered at any of the institutions participating in the EU HE Innovate Headlines program. These are: Centria University of Applied Sciences; Universidad Autónoma de Madrid; Munster Technological University; Universidad de Burgos; IMDEA Food.
If you are not part of any of these institutions but would like to be considered as a participant, please write to simon.gifford@mashauri.org
Frequently Asked Questions

UJ TTO Venture Spark Bootcamp
UJ Technology Transfer Office are hosting the Venture Spark Bootcamp.
This activity-based process takes post-graduates and faculty through a concentrated entrepreneurial immersion experience designed to instil an entrepreneurial mindset - and to develop the ability to convert lab ideas into business ideas.
This Bootcamp is open to all student ideas but preference is given to those whose ideas are related to their own University-based research.
The core is a highly interactive, group-based venture development process supported by exposure to entrepreneurs and experts and culminating in a pitch event.
The program will be hybrid (online and face-to-face) where all the participants will work from the UJ TTO premises in Johannesburg from 20th November to 24th November, 2023. Lectures and tasks will be presented online and a coach will be on-hand on the premises to guide the venture building activity.
Contact carob@uj.ac.za or simon.gifford@mashauri.org for more information
MDC Entrepreneurial Spark Bootcamp
This activity-based process takes post-graduates through a concentrated entrepreneurial immersion experience designed to instil an entrepreneurial mindset - and to develop the ability to convert lab ideas into business ideas.
The Schools are vertically focused (e.g. agritech) and the business concepts are prescribed, guided or left open.
The core is a highly interactive, group-based venture development process supported by exposure to entrepreneurs and experts and culminating in a pitch event.
The specific content may change depending on the participant's requirements and limitations. The program may be run online or offline.
We have had great success in food science and health science. In addition, our IPathon (see appendix) is an offshoot of this program.
The video below is an example of one of these bootcamps which we have annually run for CRG since 2019.
Contact simon.gifford@mashauri.org for more information

Entrepreneur Bootcamp
This activity-based process takes post-graduates through a concentrated entrepreneurial immersion experience designed to instil an entrepreneurial mindset - and to develop the ability to convert lab ideas into business ideas.
The Schools are vertically focused (e.g. agritech) and the business concepts are prescribed, guided or left open.
The core is a highly interactive, group-based venture development process supported by exposure to entrepreneurs and experts and culminating in a pitch event.
The specific content may change depending on the participant's requirements and limitations. The program may be run online or offline.
We have had great success in food science and health science. In addition, our IPathon (see appendix) is an offshoot of this program.
The video below is an example of one of these bootcamps which we have annually run for CRG since 2019.
Contact simon.gifford@mashauri.org for more information

CRG BioBusiness School 2023
The CRG BioBusiness School is a highly interactive, activity-driven learning process that takes scientists through a concentrated entrepreneurial immersion experience; aiming to instil an entrepreneurial mindset and to ignite the ability to convert
lab-ideas into business ones.
The core of the program takes you through the venture building process in small groups of participants; supported by exchange with entrepreneurs and business experts culminating in a pitch event. This online experience, designed by the CRG Technology Transfer and Training office, with the special collaboration of the PROTrEIN project, provides valuable resources such as business templates, educational material and a communication channel to capture and maximise the inputs and outputs of the event.
Participants benefits You will benefit from building an entrepreneurial skillset that will give you the capacity and confidence to pinpoint the added commercial value of your research as well as to envision the creation of your own business. Furthermore, if you decide not to follow the path of entrepreneurship, these competencies are greatly sought after by corporates, NGOs and the public sector - and as such, you will gain an advantage in the job market. The online format of the program widens the networking opportunities with national and international fellows, allowing you to establish bonds with other participants and invited speakers. Besides work, there will also be fun activities to keep the group stimulated and engaged.

IE Accelerate 2023 Support Program
This is a short, private course to support Group A in the IE Accelerate Program 2023 in developing their idea, ultimately to be pitch ready.

CUT Pre-IPathon
What is an "IPathon"
©2023?
An IPathon is an initiative designed by Mashauri Limited to support Universities and other owners of intellectual property (IP) in freeing up unused IP by harnessing the talent and enthusiasm of entrepreneurial students.
There are three main steps:
- Pre-IPathion where IP is prepared and students undergoes some fundamental entrepreneurial training
- The IPathon itself (generally a 2,5 day process)
- The post IPathon incubator where the successful teams are supported in bringing the venture to life and perhaps even resulting in a spin-off or at least licensing opportunity.
The IPathon overall process is shown schematically below:
This program is the IPathon pre-program an is designed to prepare the participants for the IPathon itself by giving training in some key entrepreneurial concepts that will be used in the event itself.

UJ TTO Pre IPathon program
What is an "IPathon"?
©2022
An IPathon is an initiative designed by Mashauri Limited to support Universities and other owners of intellectual property (IP) in freeing up unused IP by harnessing the talent and enthusiasm of entrepreneurial students.
There are three main steps:
- Pre-IPathion where IP is prepared and students undergoes some fundamental entrepreneurial training
- The IPathon itself (generally a 2,5 day process)
- The post IPathon incubator where the successful teams are supported in bringing the venture to life and perhaps even resulting in a spin-off or at least licensing opportunity.
The IPathon overall process is shown schematically below:
This is the IPathon pre-program.
It is designed to prepare the participants for the IPathon itself by giving information around some key entrepreneurial concepts that will be used in the event itself.

IPathon
What is an "IPathon"?
©2022
An IPathon is an initiative designed by Mashauri Limited to support Universities and other owners of intellectual property (IP) in freeing up unused IP by harnessing the talent and enthusiasm of entrepreneurial students.
There are three main steps:
- Pre-IPathion where IP is prepared and students undergoes some fundamental entrepreneurial training
- The IPathon itself (generally a 2,5 day process)
- The post IPathon incubator where the successful teams are supported in bringing the venture to life and perhaps even resulting in a spin-off or at least licensing opportunity.
The IPathon overall process is shown schematically below:
This program is the IPathon program itself and is in support of students and the professor.

Post Ipathon Incubator
What is an "IPathon"?
©2022
An IPathon is an initiative designed by Mashauri Limited to support Universities and other owners of intellectual property (IP) in freeing up unused IP by harnessing the talent and enthusiasm of entrepreneurial students.
There are three main steps:
- Pre-IPathion where IP is prepared and students undergoes some fundamental entrepreneurial training
- The IPathon itself (generally a 2,5 day process)
- The post IPathon incubator where the successful teams are supported in bringing the venture to life and perhaps even resulting in a spin-off or at least licensing opportunity.
The IPathon overall process is shown schematically below:
This program is the post IPathon incubator and used in supporting successful teams after the IPathon.

New venture simulation : the food truck challenge
In this online simulation, students try to run a successful food truck in the city of Boomtown. Students work individually or in teams to achieve maximum revenue over 5 simulated weeks and win the "Food Truck Challenge." In each round, students make decisions about where to park and what menu item to offer in hopes of finding the best menu-location combination and yielding the highest sales. They begin by analyzing market data and making a plan, but must then decide whether to a.) go to scale right away with the food truck b.) conduct further research and analysis, or c.) experiment with a low-capacity pushcart. In the class debrief, students discuss the trade-offs between analysis, experimentation, and scale.
This simulation teaches students about the value of learning by doing, prototyping, and willingness to fail. It is ideal for discussions of innovation, product development, design thinking, lean start-up, entrepreneurship, strategy, marketing, and organisational learning.
Timing and logistics
The simulation can be played in a concentrated 1 hour session including the orientation and debrief; or may be stretched out over a longer period of time.
The session may be held entirely online or conducted in a classroom setting.
Pricing
Pricing is at £75 per student which includes the Harvard registration cost. A minimum of 3 students and a maximum of 30 for any session.
To arrange a workshop for your organisation or obtain more information, please contact us at info@mashauri.org .

Innovation marketing simulation: crossing the chasm
A hands-on simulation for students providing a never-to-be-forgotten learning experience. Sourced from Harvard Education and the Chasm Institute; and hosted by Mashauri.
Many new products and ventures fail in the marketplace. One reason for this is that most innovations fail to make a mark in the mainstream market. This simulation allows students to experience the frustrations and challenges of taking a disruptive innovation
from initial success with early adopters to widespread adoption by the mainstream market. Said transition has been termed as "crossing the chasm" by Geoffrey A. Moore, and is the foundational framework for the simulation. Students play the role of
a self-driving vehicle technology firm that has garnered significant attention from the early adopter market but is struggling to break in to the mainstream market. Investors are now looking for exponential growth through mainstream adoption. Students
will be tasked to assess the market segments that have shown interest in self-driving vehicles (SDVs), develop the appropriate product solution for their selected segments, and achieve the growth promised by their technology. In short, students must
find a way to successfully "cross the chasm."
Get a free ebook on Best practices in running entrepreneur simulations
Learning objectives
- Understand and experience the discontinuity (chasm) between the early adopter and mainstream markets in the adoption of a disruptive innovation
- Discover how innovations can attain widespread adoption through a strategy that successfully bridges the early adopter and early majority markets
- Learn to ascertain the appropriate target market segments for mainstream adoption using limited, qualitative data
- Overcome the tendency to follow the conservative strategy of spreading the risks to multiple markets, and pursue the high-risk strategy of focusing on one segment
- Realize the importance of completely satisfying the needs of the selected target segment with a whole product solution
- Recognize the long-term benefit of persisting with and dominating one segment to achieve the end goal of success in adjacent segments (bowling pin effect)
Timing and logistics
The simulation can be played in a concentrated 2 hour session including the orientation and debrief; or may be stretched out over a longer period of time.
The session may be held entirely online or conducted in a classroom setting.
There are 3 parts to the course
- An orientation to the self-driving vehicle industry and the student's role in the simulation (as CEO of a funded, self-driving vehicle technology firm).
- The simulation itself that takes place over 4 years where market opportunities are assessed, strategic investment and market approach decisions are made and results are presented year by year.
- A debrief where results are analysed, theory and cases are presented (videos and presentation) and an interactive discussion is held (in class or via a webinar) where learnings are teased out and conclusions drawn.
Pricing
Pricing is at £75 per student which includes the Harvard registration cost. A minimum of 3 students and a maximum of 30 for any session.
To request a workshop for your organisation or to obtain more information, please contact us at info@mashauri.org.
To obtain a free ebook on best practices in running entrepreneur simulations - complete the request form below

Designing and evaluating business models
Using a Harvard Business case study as the core, together with top quality, engaging educational material, participants:
- learn about the business model canvas and how it is used
- understand the key elements of the canvas and the interplay between them
- get exposure to alternative business model tools (the lean canvas, the social impact canvas)
- review revenue models and when they are appropriate
- undertake a case study (based on a real situation) where they use the business model canvas to evaluate 3 approaches to launching a mental health application
- selecting their choice of model with rationale
- review the alternatives
- see what happened in the real situation
This program can be run by individuals or in teams (preferably). It requires about 3 hours of pre-work and then a 4 hour session where they work through the case and obtain feedback. The latter may be run in a classroom or remotely over Zoom (or similar).
Pricing
Pricing is at £95 per student which includes the Harvard registration cost. A minimum of 3 students and a maximum of 30 for any session.
To request a business model evaluation event for your organisation or to obtain more information, please contact us at info@mashauri.org.
To obtain a free ebook on best practices in running entrepreneur simulations - complete the request form below
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Entrepreneur simulation: the startup game
Developed by the Wharton School of the University of Pennsylvania. The simulation is designed for class groups of 20 to 86 students.
This multi-player simulation places students into a variety of roles that explore the chaos and excitement of starting a new company. Students role-play as founders, investors, and potential employees who must deal with the many complexities of negotiating deals, finding the right staffing mix, building relationships, and making critical early decisions that affect the chances of long-term success.
Participants prepare in advance for their roles before forming teams and launching their exploratory or exploitative ventures amid intense competition. Developed by the Wharton School of the University of Pennsylvania, the simulation is designed to mirror a true startup experience: it is chaotic and complicated, and students must figure out optimal strategies for success, with limited information, over the course of the game.
The Entrepreneurship Simulation: The Startup Game tracks players along a variety of dimensions that lead to startup success, including the interaction between hiring and strategy, the trade-off between control and wealth, the skills needed to run a company, and the valuations that startups receive. It provides interactive scoreboards for instructors to use during class debrief and includes video interviews with Warby Parker visionary Neil Blumenthal, venture capitalist Josh Kopelman, and Bruce Brownstein, one of eBay's first hires.
The Teaching Note provides guidance on running effective class debriefs. Developed by professor and former entrepreneur Ethan Mollick, the Entrepreneurship Simulation: The Startup Game is one of The Wharton School's most popular simulations. The simulation can serve as an introduction or capstone to any entrepreneurship class. The simulation is playable only by class groups of 20-86 students.
Learning Objective
1. Exploration of entrepreneurial strategies, focusing on valuation, determining an appropriate employee mix, matching strategies to early HR practices, and equity retention;
2. Illustrate the dynamics involved in a startup and the qualities that separate a success from a failure;
3. Exercise strategic planning, hiring practices, growth management, creative problem solving and analytical skill sets, and negotiation tactics in a competitive environment;
4. Provides an introduction or capstone to classes on entrepreneurship by exposing students to some of the complexity of entrepreneurial management.
Timing and logistics
The simulation can be played in a highly active session from 3 to 5 hours, including the orientation and debrief.
The session may be held online although it is best conducted in a classroom session.
Pricing
Pricing is at £75 per student which includes the Harvard registration cost. A minimum of 3 students and a maximum of 30 for any session.
To request a workshop for your organisation or to obtain more information, please contact us at info@mashauri.org.

Masters in AI and Entrepreneurship
Unlocking Innovation: Master's in AI and Entrepreneurship
Embark on a transformative journey at our cutting-edge Master's program in Entrepreneurship and AI, where the realms of innovation, artificial intelligence, and entrepreneurial prowess converge. In today's dynamic landscape, the fusion of entrepreneurship and AI has become an uncharted frontier, brimming with endless possibilities. This program is meticulously crafted to equip you with the tools, insights, and creative mindset needed to navigate this exhilarating terrain.
As you learn, you will also be guided in developing your own AI-based venture which you may then take forward at the end of the program to building this into a full business.
Elevate Your Vision:
Are you ready to sculpt your dreams into reality? Our program commences with a profound introduction to both the captivating world of entrepreneurship and the intricate tapestry of AI. Gain a holistic understanding of these domains, their symbiotic relationship, and how they can empower one another.
Forge AI Creations:
Unleash your creativity through AI-powered artistry. Harness the power of prompt engineering and witness captivating images and music emerge from the depths of algorithms. Dive into the innovative universe of AI content generation, and witness your ideas come to life in ways you never thought possible.
Ethical Pioneering:
As trailblazers, we acknowledge the importance of ethical considerations in this journey. Navigate the intricate ethical dimensions of AI entrepreneurship. Delve into discussions on bias, fairness, and transparency to ensure your innovations are built on strong ethical foundations.
Discover Untapped Opportunities:
Seize the chance to revolutionize industries. Explore untapped AI-driven business opportunities and witness how AI is poised to reshape healthcare, finance, manufacturing, and beyond. Gain insights from those who've carved their paths in the world of AI entrepreneurship.
No-Code Revolution:
With no-code AI development, coding barriers crumble. Embark on a voyage to build conversational AIs, advanced applications, and even web and mobile apps without the need for coding expertise. Witness AI and entrepreneurship merge seamlessly to empower your ideas.
Innovate Business Models
Understand the intricate dance between AI and business models. Explore models built on data monetization, subscription services, and more. Grasp the disruptive force of AI and learn how to wield it to reshape markets and industries.
As you navigate this exhilarating journey, culminate your experience by crafting an AI-infused entrepreneurial venture that blends technological brilliance with visionary leadership. Our program is more than a degree; it's a launchpad for those who dare to dream, disrupt, and innovate.
Unveil the future of entrepreneurship and AI with us. Together, we will chart the course of innovation, redefine industries, and create a world where technology and entrepreneurship intertwine seamlessly. Are you ready to embark on this groundbreaking odyssey? Your adventure begins here.
Course modus operandi
- The course is hosted completely online on the Mashauri platform
- You may work at your own pace. The optimal work pace is to invest 4 to 5 hours per week and you will finish the course in about 3 months.
- The price of the course is $1,199-00 (bursaries available for certain students)
- You will receive a Mashauri certificate on successful completion of the program
- Outline curriculum shown below
This program is planned to start in late 2023. If you would like to find out more, please contact: simon.gifford@mashauri.org
Draft curriculum
Section 1: Introduction to Entrepreneurship and AI
Module 1: Foundations of Entrepreneurship and AI
- Introduction to entrepreneurship and its relevance in the AI landscape.
- Overview of artificial intelligence: history, types, and applications.
- Understanding the symbiotic relationship between entrepreneurship and AI.
Module 2: AI Technologies and Tools for Entrepreneurs
- Introduction to AI technologies: machine learning, deep learning, natural language processing, computer vision, etc.
- Exploration of AI development tools, libraries, and frameworks.
- Hands-on exercises with basic AI model development.
Section 2: Prompt Engineering and AI Content Generation
Module 3: Creative AI: Prompt Engineering and Image Generation
- Techniques for formulating effective prompts for AI systems.
- Image generation using generative adversarial networks (GANs) and variational autoencoders (VAEs).
- Practical exercises in generating images based on different prompts.
Module 4: Music and Text Generation with AI
- Using AI for music composition and generation.
- Text generation using recurrent neural networks (RNNs) and transformers.
- Workshop on creating AI-generated music and text.
Section 3: Ethical Considerations in AI Entrepreneurship
Module 5: Ethics and Responsible AI
- Understanding ethical challenges in AI development and entrepreneurship.
- Bias, fairness, transparency, and accountability in AI systems.
- Case studies of ethical dilemmas and their resolutions.
Section 4: Opportunities for Entrepreneurs in AI
Module 6: AI-driven Business Opportunities
- Identifying market gaps and opportunities for AI-driven solutions.
- Disruptive potential of AI across industries: healthcare, finance, manufacturing, etc.
- Guest speakers from successful AI startups sharing their experiences.
Section 5: No-Code AI Development
Module 7: Building Conversational AIs with No Code
- Introduction to no-code AI development platforms.
- Designing and building chatbots and virtual assistants.
- Practical hands-on session on creating a conversational AI.
Module 8: Advanced No-Code AI Development
- Exploring more complex AI applications without coding.
- Creating AI-driven recommendation systems and personalized experiences.
- Workshop on developing advanced AI applications using no-code platforms.
Section 6: No-Code App Development and AI Data Visualization
Module 9: Building Web and Mobile Apps with No Code
- Introduction to no-code app development tools.
- Designing and building web and mobile applications integrated with AI features.
- Hands-on session on creating a functional app without coding.
Module 10: AI Data Visualization and Interpretability
- Using AI to create meaningful data visualizations and insights.
- Interpreting AI model outputs and making them accessible to non-technical users.
- Workshop on generating AI-powered data visualizations.
Section 7: Business Models, AI, and Market Disruption
Module 11: Business Models in the Age of AI
- Adapting traditional business models to leverage AI.
- Subscription, freemium, data monetization, and more.
- Case studies of successful AI-driven business models.
Module 12: Market Disruption and AI Innovation
- Understanding how AI is disrupting existing markets and creating new ones.
- Strategies for startups to leverage AI for market disruption.
- Analyzing the impact of AI on various industries.
Capstone Project: AI-Powered Entrepreneurial Venture
Students will work on a comprehensive capstone project that combines AI technologies, entrepreneurial concepts, and no-code development tools to create an innovative business solution. This project will be supervised by both AI and entrepreneurship mentors.
This curriculum aims to provide a well-rounded education in the intersection of entrepreneurship and AI, equipping students with the skills and knowledge needed to thrive in the evolving landscape of technology-driven innovation.
Post Graduate Diploma in Innovation: Research Project
This is the Research Project which is part of the University's Post Graduate Diploma in Innovation (PGDIP Innovation).
It guides the student in the steps to build their venture providing the necessary tools, templates and content. Furthermore, it is the place where they upload their deliverables for review and grading by the program mentors.
In this way, the students are able to develop their venture independently and in their own time. Furthermore, the professor and/or mentor time is massively optimised as the time spent with the students is in challenge and guidance, rather than requiring time to give simple instructions and explanations.

Design Thinking and Product Management Open Course
Design thinking and product management
A complete guide to design thinking.
Introducing you to the world of design thinking, from conceptualising an idea using design thinking to develop the first version of your product,
What you will learn
- What is design thinking and how it is used
- What are the benefits and challenges in using design thinking
- What are the key steps in the process and how do you undertake them
- How to use design-thinking in product management through every stage of the product life-cycle
All successful students will also receive a certificate.
Who is this for
The program will be incredibly useful for anyone who wants to understand what is design thinking and how to put it into practise.
In particular, it will serve:
- Those interested in a career in product management
- Entrepreneurs (early stage or late stage)
- Intrapreneurs wishing to make an impact on their organisation through innovation
- University students looking for a life-skill to help them in problem-solving and decision making (and to give their resume a boost)
- Anyone seeking to unlock their own creativity in a structured manner
The outline syllabus
- Design thinking - an introduction and overview
- The design-thinking process - deep dive into the 5 steps including a free set of insanely useful tools, processes and techniques.
- Design thinking - product development and cases
- Design thinking - final assignment
Application modes
Application is open to two categories of student
- Open to individuals
- Open to Belong students
Application open to all individuals (by payment):
The fee is US $49.99 to undertake the course, including the certification.
Step 1: you need to register at Mashauri (see menu in top right hand corner)
Step 2: after registration, return to this program and click the "Pay now via PayPal or Credit or Debit Card" button.
Step 3: if you have a PayPal account you can pay via PayPal. If not, click on the "Pay with a Bank Account or Credit Card" button. Then you will be taken to a payment page where you can pay by card and/or direct debit. You will be offered the chance to open a PayPal account, but it is not obligatory or necessary.
Step 4: once you have paid, you will receive confirmation of payment and be given immediate access to the program.

The Art of Startup Finance (Free)
Finance is about more than just money and numbers.
If you are starting your own business and feel your team lacks the necessary financial skills than this is a perfect course for you to get to grips with financial issues, budgeting and forecasting. In about 12 hours, you will become familiar with things like income statements, balance sheets, cash flows and key performance indicators. At a later stage you will still require financial assistance from a qualified accountant, but this course will help you through the early phases before such input becomes necessary.
The tools we're going to talk about are going to help you manage the business that you're running from day‑to‑day. And most importantly, they'll help you get into the future and build an even more successful company. The five key elements of startup finance form a pyramid on which you can build your company. At the base of the pyramid is the foundation of your business, that's reflected in your balance sheet, in your capitalisation table. Above that are the processes of your business. Those are reflected in your income statement and your cash flow statement. Above that is your business model and your business model formula. That's the engine of your business. We're going to talk about converting that into financial numbers. Then we'll talk about your operating budget and your long‑term financial forecast. And on top, we're going to talk about monitoring your performance. We'll talk about your monthly financial statements and about building a management dashboard.
These tools help you understand what has happened in your company, what is currently happening in your company, and what you can expect will happen in your company going forward. And if you take full advantage of these tools, they can even give you an early warning system to make sure you see what's going to happen in your company before it happens. The world of entrepreneurship is really filled with uncertainty. Things are changing rapidly. So you need every tool that you can get to manage that uncertainty.
As this is a US version of accounting, you may find the terminology is slightly different to what you come across in your country - but the contents remain valid anywhere in the world..

Entrepreneurial selling (free)
Because nothing happens until something gets sold, entrepreneurs must develop the knowledge, skill and discipline necessary to succeed in sales or that early momentum may never materialise.
Entrepreneurs face a lot of challenges. One of the first is selling. What's your initial target market? How do you find the first customers in that market? What do you say once you've found them? And how do you get them to buy what you have to offer, and then stay loyal over time?
In this series, we explore a few of the critical skills and tools that entrepreneurs can use to succeed in selling. Our purpose is to help you become as efficient and effective as possible in the sales process, because you don't have a minute to waste.
This course is based on the course of the same name from Kauffman Foundation and has been adjusted slightly for relevance to our students.

Startup Boards (free) - create, configure, manage
This series on “Start a Board” is going to talk to you about why you would create a board, how you create a board, what a board does, how to deal with challenges and conflicts that come up in the context of the board, and overall, how to build and develop a powerful board that can help you and your company grow and thrive.
This programme is open and free for any registered Mashauri user - simply signup at the top right hand corner (or press "continue" below).

Readiness for funding
Readiness for funding
Many founders would like to seek funding for their new businesses, but are not sure when is the best time.
Other founders simply dive right in, assuming they will get funding and then, to their surprise, do not!
If you are in the first group or do not want to be in the second group - then this programme has been designed for you.
Background
Startup chatter is often about massive funding rounds, unicorns (startups with a valuation of more than $1bn) and mega exits. Founders are encouraged to enter pitching competitions, sign up at funding sites (like angel.co) and knock down the doors of venture capitalists.
The truth is, very few new businesses receive external funding (other than from friends, family and the occasional government grant). Sure, there are places like Silicon Valley and perhaps Shoreditch in London, where funding seems to be easier to obtain - but even there, there is stiff competition.
The result is that a massive amount of time and effort is put into chasing investment funding - resources that might be better used in winning that most important of finance: customer revenue. That is not to say that you should not seek funding, but it helps to be realistic in your expectations and make sure that you are well-prepared for the journey.
This programme is designed to help you assess:
- whether your business would be likely to receive funding based on your vision of its' nature and future; and
- whether your venture is ready for funding at the current stage of it's life.
Building off the result's of these assessments, then this programme will help you figure what you should be doing to get investment-ready; or at least advise you to not waste time on seeking investment and to focus on growing your business organically.
Curriculum
The programme has been developed using adaptive learning techniques and therefore the curriculum is adapted for each programme attendee based on your inputs. However, the overall pathway takes you through a number of assessments as shown below:
The programme will run over four weeks and it is anticipated that around 4 to 6 hours per week will be required to undertake the activities. although the time will depend on each venture and their overall status.
This programme has a number of unique features:
- Your pathway is customised based on your responses and your specific requirements.
- You will be able to interact with your fellow founders to optimise peer-to-peer learning and support
- There will be real mentors supporting you through the process
- If desired, investment-ready ventures may be introduced to appropriate investors.
Outcomes
At the end of the programme you will have made an objective assessment of whether your venture is ready for funding. In the case of a "not ready", you will know what needs to be done to get you there.The benefits of this are:
- You will enter all investor meetings on a slightly more equal footing with the investor, with greater confidence in your venture's value and fundability
- Your investment-seeking process will be far more efficient and therefore less resource-intensive
- You will reduce the risk of being rejected by an investor due to being under-prepared; especially as there is seldom a second chance at pitching the same investor
- You will not waste effort on attempting a funding round when there is no or limited opportunities for success
Start date and applications
This program is now open to individuals and the next start date will be 15th November. The price is €95-00 per student but early subscribers receive 25% off.For further information or early subscription, please email us at info@mashauri.org with "Readiness for Funding" in the title of your mail.

EDHE Support: Pitching your venture
This short course is designed to support student entrepreneurs who are entering the EDHE Intervarsity 2021 competition. It is designed to help you develop and make an award-winning pitch.
Even if you have THE very best idea, unless you are able to communicate the critical facts in a compelling way, you will not be among the prize winners. There will be some really stiff competition (just look at some of the finalists from last year), so if you want to give you and your team the best shot of winning, you had better invest time in developing and practising a world-class pitch.
This short program will help you do just that!
Good luck!
The Mashauri Team
NOTES:
- This program was designed for students from UWC, SMU and UJ; although any student entering the competition is welcome to use it.
- This program is not endorsed by EDHE and has been designed by Mashauri based on global best practices in pitching
- Course opens on Tuesday 11th May.
- You must be registered at Mashauri before you can be enrolled on the course. If. You are not yet registered, do so by going to the top right hand corner of the mashauri-courses.org home page (press the red Mashauri block at the top left of this page to get there) and click on sign up and follow the instructions to create a new account.
- You must be logged in to Mashauri to enrol on the course. Once logged in, return to this program and click on the big re button "Self-enrolment" below

The E-Factor
There are few programs that have a high chance of massively changing your life - but this is one of them. By developing and enhancing your "e-factors" you will start thinking and acting like an entrepreneur ..- seeing opportunities on every corner, unleashing your creative potential, deciding where you want to be and then taking concrete steps to get there!
Anyone and everyone can benefit from this course - including university students who are about to open the door to their career. With well-developed e-factors, you will have the capability to launch your own entrepreneurial venture, start to manage your own destiny and follow your true passion. But if you prefer a more traditional career, these elements are going to put you head and shoulders above the rest of the market. Employers are desperate for graduates who demonstrate the e-characteristics.
Universities who imbue their students with these skills are going to unleash a student power unknown to them before. Entrepreneur clubs are going to grow exponentially, your centers for entrepreneurship will need to expand and you will find students actively taking control of their studies and careers and starting to push and challenge their lecturers and tutors. Your reputation among potential employers could see your graduates getting hired in no time!
This course is based on the famous work of Professor David Gibson (awarded an OBE for his work in entrepreneurial education) who has identified the key factors that go to make up en entrepreneurial mindset. Not only did he identify them, he also codified
a way of assessing your existing level and then undertaking exercises, processes and habits to improve them.
These lessons have been digitised into an experiential program designed to give and/or enhance your e-factor skills and so help you make a real impact on your own career be it starting a new venture, improving your current venture or being more effective in your existing job.
Furthermore, Mashauri have further enriched the book experience by adding in additional high value-add elements such as video lectures from famous people, useful tools to support your application of the e-factors, quizzes to test your understanding and surveys to assist you in assessing your own entrepreneurial readiness and e-factor capabilities.
Each of the e-factors will be discussed and a check-list of best-practices and tips to improve will be offered. Furthermore, you will be given tasks to complete (sometimes over a period of days) to help you learn-by-doing. Repetition of these exercises could create habits that could change your life! Real mentors (if you are lucky maybe David Gibson himself) will be available to motivate and guide you too!
The E-factors are:
- Innovation and creativity
- Personal mastery
- Assertion and negotiation
- Personal marketing
- Finance
- Influence
- Leadership and team building
- Planning your outcome
For those who successfully complete the course, the University of Cumbria will issue an e-factor certificate signed by Professor Gibson himself (not included in discounted products)
THE BETA VERSION IS NOW CLOSED

Demo Incubator Program
This is a demonstration course to allow interested institutions to find out a little more about how Mashauri operates at a course level.

Startup byte: market research & problem validation aka customer discovery
This startup byte helps you to interview customers with the intention of validating or invalidating your hypotheses/assumptions.
It covers: the customer discovery process, interviewing tips and techniques and a template to help you build a questionnaire and track results.

Startup byte: market segmentation and beachhead market
This mini course has been designed to give the participant the tools and knowledge to undertake a market segmentation exercise. Following that, they will have the capability to develop a beachhead market to serve as their starting point to capture their first customer base.
This is a Mashauri micro credential course and a certificate is awarded to all who successfully complete the course.
NOTE: at present this course is in preparation mode. If you urgently need access to the materials, please write to simon.gifford@mashauri.org with the phrase "Urgent segmentation" in the title.

Startup byte: Pricing and revenue models for startups
This is a Mashauri startup bytes course on pricing and revenue models for startups.
It will give the participants
- Knowledge of different pricing models and under what circumstances they best work
- How to consider pricing from a strategic perspective and a tactical perspective
- How to undertake a competitive pricing analysis
- Hot to test the market acceptance through using pricing models
As with all our programs, this is hands-on where you will receive tools and templates to use in your startup.
This is a Mashauri micro credential course and all participants will receive a certificate on successful completion.
Note: at present this course is still in development, but if you would like urgent access to the materials, please write to simon.gifford@mashauri.org with "Urgent: revenue models" in the title.

The Global Apprenticeship
The Global Apprenticeship
Programme Overview
The Global Apprenticeship is an opportunity for students to work with leading startups across the world on real time challenges over the course of 1 month.
During the program, students will be assigned into teams, will work on developing solutions for challenges proposed and gain the opportunity to interact with industry leaders and mentors from partner companies virtually.
The projects aim to provide students with necessary skill sets needed for the 21st century job market. Students will be able to learn more hands-on skills like time management, critical thinking, problem solving, effective communication, and efficient decision making as well.
What type of student is this aimed at?
This program has been built for students who wish to gain global exposure and learn practical skills by working on real time problems for companies across the world.
Course details
Duration - 4 weeks
Effort - 5 to 7 hours/week
Price - INR 2,000
Curriculum outline
Week 1: Getting started
Week 2: Analysis and investigation
Week 3: Building Solutions
Week 4: Final Mentor Check Ins
Email our partner organisation: Ingenious Faces at goglobal@ingeniousfaces.com for more information

{Your university} student new venture competition
Would you like to launch a new business competition at your university. This programme not only lays out all the processes required to plan and run it; it also gives you a platform for the students to help them develop their ideas and pitches.
Jointly branded - your university supported by Mashauri - will also add credence to your stance on the importance of innovation and entrepreneurship.
The prospectus is currently under development, but if you would like more information or would like to launch a competition urgently, please contact me at simon.gifford@mashauri.org.

World Youth Summit YATEG 2021 Entrepreneur Competition
This is the World Youth Summit YATEG competition program.
All applicants will pass through a process including:
- Foundational education on entrepreneurship
- A customised entrepreneurial readiness assessment
- Guidance in developing your innovation idea using tools, templates and training
- Some quizzes to check understanding
- Opportunity to interact with fellow participants
All entrants who successfully submit their innovation idea and conduct the basic work will receive a certificate (and the top 20 a certificate cum laude).
The top 20 will win the opportunity to enter an 8 week mentor-driven virtual incubator where they will be supported in further developing their ideas and moving them closer to reality. Of these top 20, the top 10 will get to pitch their idea at the Gala event in Botswana in February.
Of these, the top 3 will win cash prizes of $3,000, $2,000 and $1,000 in order of overall position.
We trust that whether you win or not, you will still gain great value in the process and you should feel proud that you are taking your first steps to being a real entrepreneur and taking control of your own destiny.
Application payment:
The fee is US $30 to apply to the competition.
Step 1: you need to register at Mashauri (see menu in top right hand corner)
Step 2: after registration, return to this program and click the "Pay now via PayPal or Credit or Debit Card" button.
Step 3: if you have a PayPal account you can pay via PayPal. If not, click on the "Pay with a Bank Account or Credit Card" button. Then you will be taken to a payment page where you can pay by card and/or direct debit. You will be offered the chance to open a PayPal account, but it is not obligatory or necessary.
Step 4: once you have paid, you will receive confirmation of payment and be given immediate access to the program.

CfERI Poster & Pitch Competition
False Bay College Center for Entrepreneurship Rapid Incubator
Poster and Pitch Competition
Are you ready to win R10,000.00 by simply submitting a poster?
At the end of the course, the student will have all the relevant material prepared to develop the competition entry. However, the course will offer far more than simply competition preparation. For you, the student who diligently goes through the programme, the objectives and outcomes will be as follows:
Student objectives:
- To have learned about some of the critical aspects of developing a business idea
- To have assessed your own ability to be an entrepreneur.
- To have a better understanding of entrepreneurship and what it means
- To understand each of the basic elements of the canvas and why they are important
- To have used that learning to develop the fundamental inputs for your poster and pitch submission
- To be ready to submit your poster and pitch entry
Student outcome:
By the end of the course, you will have a better understanding of what it takes to be an entrepreneur; and feel more confident in presenting your business idea. You will also have improved your chances of winning the R10,000 prize.R10,000-00 prize sponsored by:
"All our dreams can come true, if we have the courage to pursue them."
Walt Disney
Enrol for free now using the code provided by your campus champion.
False Bay College Center for Entrepreneurship Rapid Incubator.
Contact: