| Module 0: getting going |
Introduction to BUS381 (10 min) |
Course Presentation |
| Module 0: getting going |
Getting going with Google (only if you need it - some Google Docs basics) |
Course Presentation |
| Module 1: The Lean startup approach |
The lean startup overview (12 min) |
Course Presentation |
| Module 1: The Lean startup approach |
The lean startup in 5 minutes (15 min) |
Course Presentation |
| Module 1: The Lean startup approach |
The Lean Approach .... Steve Blank (16 min) |
Interactive Video |
| Module 1: The Lean startup approach |
Customer discovery (12 min) |
Image Hotspots |
| Module 1: The Lean startup approach |
Customer discovery - some more detail (35 min) |
Course Presentation |
| Module 1: The Lean startup approach |
Market investigation using customer discovery - Getting out of the building (45 min) |
Course Presentation |
| Module 1: The Lean startup approach |
The life of an entrepreneur (motivating or realistic?) (10 min) |
Course Presentation |
| Module 1: The Lean startup approach |
Is there a creativity process? (30 min) |
Course Presentation |
| Module 1: The Lean startup approach |
A crash course in creativity (60 min) |
Interactive Video |
| Module 1: The Lean startup approach |
Where do ideas come from? (15 min) |
Course Presentation |
| Module 1: The Lean startup approach |
Tips for creativity - a pack of cards! (10 min) |
Dialog Cards |
| Module 1: The Lean startup approach |
Thinking Originally - a TED talk (30 min) |
Interactive Video |
| Module 2: Creativity and design thinking |
Attitude and innovation myths (50 min) |
Course Presentation |
| Module 2: Creativity and design thinking |
What makes an idea good? (40 min) |
Course Presentation |
| Module 2: Creativity and design thinking |
Introduction to design thinking (15 min) |
Course Presentation |
| Module 2: Creativity and design thinking |
Introduction: how design thinking is used and it's challenges (15 minutes) |
Interactive Video |
| Module 2: Creativity and design thinking |
Introduction: the main steps in the design thinking process (10 minutes) |
Interactive Video |
| Module 2: Creativity and design thinking |
Designers think big (or should do so) (35 min) |
Course Presentation |
| Module 2: Creativity and design thinking |
Design thinking. Step 1 Deep dive into discover (48 min) |
Course Presentation |
| Module 2: Creativity and design thinking |
Design thinking. Step 2: deep dive into the define step (24 min) |
Course Presentation |
| Module 2: Creativity and design thinking |
Design Thinking: sub-steps in the design phase (12 min) |
Course Presentation |
| Module 3: Problem-solving and market research |
What makes for a good problem to solve? (65 min) |
Course Presentation |
| Module 3: Problem-solving and market research |
Solving problems (10 min) |
Course Presentation |
| Module 3: Problem-solving and market research |
Problem vision statement (5 min) |
Image Hotspots |
| Module 3: Problem-solving and market research |
Primary research using the MOM test (100 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
Problem validation (15 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
Jobs to be done (55 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
Solving social problems with entrepreneurship (50 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
Disruptive innovation (40 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
Design thinking. Step 3: deep dive into ideation (25 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
Design thinking. Step 4: Deep dive into prototyping (40 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
Design thinking. Step 5: deep dive into testing (20 min) |
Course Presentation |
| Module 4: Startup concepts and design thinking |
The Design Sprint (by Google Ventures) (20 min) |
Course Presentation |
| Module 5: The value proposition and storytelling |
Developing value propositions (35 min) |
Course Presentation |
| Module 5: The value proposition and storytelling |
Creating mind-blowing presentations by using stories and MS PowerPoint and AI (45 min) |
Course Presentation |
| Module 6: Developing solutions and market segmentation |
Developing a solution to solve your problem (60 min) |
Course Presentation |
| Module 6: Developing solutions and market segmentation |
Market segmentation (90 min) |
Course Presentation |
| Module 6: Developing solutions and market segmentation |
Beachhead markets (60 min) |
Course Presentation |
| Module 7: Personas and user mapping |
How to create buyer personas for your startup (45 min) |
Course Presentation |
| Module 7: Personas and user mapping |
Customer journey mapping aka user mapping (120 min) |
Course Presentation |
| module 8: competitor analysis and social entrepreneurship |
Competitor analysis (45 min) |
Course Presentation |
| module 9: competitive advantage and go-to-market |
What is competitive advantage? (120 min) |
Course Presentation |
| module 9: competitive advantage and go-to-market |
Go to market strategy lecture (60 minutes) |
Interactive Video |
| Module 10: Business models |
Learning about business models (50 min) |
Course Presentation |
| Module 10: Business models |
Building and testing business models (24 min) |
Course Presentation |
| Module 10: Business models |
How to use the business model canvas - 6 exceptional videos (40 min) |
Course Presentation |
| Module 10: Business models |
Business model examples (40 min) |
Course Presentation |
| Module 10: Business models |
Social impact business model canvas example with grading explanations (20 min) |
Collage |
| Module 11: Business model & pitch preparation |
How do investors think? (15 min) |
Interactive Video |
| Module 11: Business model & pitch preparation |
How do investors listen, and how to get them interested(30 min) |
Interactive Video |
| Module 11: Business model & pitch preparation |
What is an elevator pitch and some basic rules (5 min) |
Course Presentation |
| Module 11: Business model & pitch preparation |
The Golden Circle - input to your pitch (25 min) |
Course Presentation |
| Module 11: Business model & pitch preparation |
Your "one floor" elevator pitch (McKinsey - telling your story) (45 min) |
Course Presentation |
| Module 11: Business model & pitch preparation |
Three great elevator pitches (25 min) |
Course Presentation |
| Module 12: Pitch preparation and tips |
Preparing for your pitch session (10 min) |
Course Presentation |
| Module 12: Pitch preparation and tips |
Preparing for your pitch session (Judges Q & A) (30 min) |
Course Presentation |
| Module 12: Pitch preparation and tips |
How to use an Artificial Intelligence (A.I) coach to critique your presentation (30 min) |
Interactive Video |
| Module 12: Pitch preparation and tips |
Using Artificial Intelligence (A.I) to find the perfect slides for your pitch. (30 min) |
Interactive Video |
| Module 12: Pitch preparation and tips |
Three more winning pitches with judge Q&A (15 min) |
Course Presentation |
| Module 12: Pitch preparation and tips |
How to write a killer startup pitch deck (very useful as a check of what you have done so far (15 min) |
Interactive Video |
| Module 13: Practice pitching |
Speed Pitching (240 min) |
Course Presentation |