Guilford College Entrepreneurship BUS381 - Spring 2023

Weekly outline

• General
  

  General

  • Announcements Forum
  • Question & answer forum
  • Before and group allocation assessment (TO BE ADDED) Page
  • Some useful tools (non-compulsory work)
  • Getting going with Google Interactive Content
• 19 April: Lean startup, problems and solutions
  

  19 April: Lean startup, problems and solutions

  In the first week you get exposed to scientific startup principles. Additionally, you get to work with the community, select a problem to solve and are allocatred to teams where you will further define the problem.

  • Day 1 content
  • Introduction and assessment (40 min)
  • Navigating the Mashauri course (20 min) Interactive Content
  • Entrepreneurial readiness assessment (20 min) Page
  • The lean startup (48 min)
  • The lean startup in 5 minutes (15 min) Interactive Content
  • Comment on overlap and repetition (2 min) Page
  • The lean startup overview (12 min) Interactive Content
  • The Lean Approach .... Steve Blank (16 min) Interactive Content
  • How was the lean startup introduction section? (3 min) Feedback
  • Customer discovery - finding your customers (105 min)
  • Customer discovery (12 min) Interactive Content
  • Customer discovery - some more detail (35 min) Interactive Content
  • Market investigation using customer discovery - Getting out of the building (45 min) Interactive Content
  • How was the customer discovery section? (3 min) Feedback
  • The life of an entrepreneur (10 min) Interactive Content
  • Getting creative (1) (118 min)
  • Is there a creativity process? (30 min) Interactive Content
  • A crash course in creativity (60 min) Interactive Content
  • Tips for creativity - a pack of cards! (10 min) Interactive Content
  • Where do ideas come from? (15 min) Interactive Content
  • How was the creativity 1 section? (3 min) Feedback
  • Day 1 assignments
  • Assignment: the find-a-problem game (120 min)
  • Day 2 content
  • Getting creative (2) (160 min)
  • Thinking Originally - a TED talk (30 min) Interactive Content
  • Attitude and innovation myths (50 min) Interactive Content
  • What makes an idea good? (40 min) Interactive Content
  • Where good ideas come from (40 min) Interactive Content
  • Solving problems (178 min)
  • Solving problems (10 min) Interactive Content
  • What makes for a good problem to solve? (65 min) Interactive Content
  • Constructing a problem statement (45 min) Page
  • Problem vision statement (5 min) Interactive Content
  • Solving social problems with entrepreneurship (50 min) Interactive Content
  • How was the "problem statement" section? (3 min) Feedback
  • Market investigation
  • Asking the right questions (13 min) Interactive Content
  • How was the market testing section? ( 3 min) Feedback
  • Day 2 assignments
  • Assignment: state the problem you wish to solve
  • Assignment: Early problem testing (120 min)
  • Problem vision statement assignment (10 min)
  • Day 3 content
  • Introduction to design thinking 1.1 and 1.2 (15 min) Interactive Content
  • Introduction 1.3: how design thinking is used and challenges (15 minutes) Interactive Content
  • Glidescope Core Case Study (8 minutes) Page
  • Day 3 assignments
  • Day 4 content
  • Day 4 assignments
  • Day 5 content
  • Day 5 assignments
  • Introduction 1.4: the overall design thinking process (4 minutes) Interactive Content
  • Designers think big - a TED talk by Tim Brown (16 minutes) Page
  • Solving a problem with design thinking Assignment
  • Assess your "solving a problem with design thinking" assignment Quiz
  • How was the "introduction" section? Feedback
• 26 April: solution, segmentation and positioning
  

  26 April: solution, segmentation and positioning

  In this week you will be developing and market testing your solution. In addition you will be assessing the market opportunity and competitive landscape.

  • Day 1 content
  • Day 1 assignments
  • Day 2 content
  • Day 2 assignments
  • Day 3 content
  • Day 3 assignments
  • Day 4 content
  • Day 4 assignments
  • Day 5 content
  • Day 5 assignments
• 3 May: Business model, assumptions and pitch
  

  3 May: Business model, assumptions and pitch

  Now you get to develop your full business model, assess the underlying assumptions, prepare for and make your final pitch (which represents your final exam)

  • Day 1 content
  • Day 1 assignments
  • Day 2 content
  • Lean startup, MVP and experimentation (5 min) Page
  • Running Lean with Ash Maurya (45 minutes) Interactive Content
  • Day 2 assignments
  • Day 3 content
  • Day 3 assignments
  • Day 4 content
  • Day 4 assignments
  • Day 5 content
  • Day 5 assignments