Mini programs covering one of the critical elements in a founders journey

Startup byte: market segmentation and beachhead market

Startup byte: market segmentation and beachhead market

This mini course has been designed to give the participant the tools and knowledge to undertake a market segmentation exercise. Following that, they will have the capability to develop a beachhead market to serve as their starting point to capture their first customer base.

This is a Mashauri micro credential course and a certificate is awarded to all who successfully complete the course.

NOTE: at present this course is in preparation mode. If you urgently need access to the materials, please write to simon.gifford@mashauri.org with the phrase "Urgent segmentation" in the title.

Startup byte: Pricing and revenue models for startups

Startup byte: Pricing and revenue models for startups

This is a Mashauri startup bytes course on pricing and revenue models for startups.

It will give the participants

  • Knowledge of different pricing models and under what circumstances they best work
  • How to consider pricing from a strategic perspective and a tactical perspective
  • How to undertake a competitive pricing analysis
  • Hot to test the market acceptance through using pricing models

As with all our programs, this is hands-on where you will receive tools and templates to use in your startup.

This is a Mashauri micro credential course and all participants will receive a certificate on successful completion.

Note: at present this course is still in development, but if you would like urgent access to the materials, please write to simon.gifford@mashauri.org  with "Urgent: revenue models" in the title.