Startup byte: market research & problem validation aka customer discovery
This startup byte helps you to interview customers with the intention of validating or invalidating your hypotheses/assumptions.
It covers: the customer discovery process, interviewing tips and techniques and a template to help you build a questionnaire and track results.
Startup byte: market segmentation and beachhead market
This mini course has been designed to give the participant the tools and knowledge to undertake a market segmentation exercise. Following that, they will have the capability to develop a beachhead market to serve as their starting point to capture their first customer base.
This is a Mashauri micro credential course and a certificate is awarded to all who successfully complete the course.
NOTE: at present this course is in preparation mode. If you urgently need access to the materials, please write to simon.gifford@mashauri.org with the phrase "Urgent segmentation" in the title.
Startup byte: Pricing and revenue models for startups
This is a Mashauri startup bytes course on pricing and revenue models for startups.
It will give the participants
- Knowledge of different pricing models and under what circumstances they best work
- How to consider pricing from a strategic perspective and a tactical perspective
- How to undertake a competitive pricing analysis
- Hot to test the market acceptance through using pricing models
As with all our programs, this is hands-on where you will receive tools and templates to use in your startup.
This is a Mashauri micro credential course and all participants will receive a certificate on successful completion.
Note: at present this course is still in development, but if you would like urgent access to the materials, please write to simon.gifford@mashauri.org with "Urgent: revenue models" in the title.