These are off-the-shelf online education programmes that can be purchased with no or limited development and commenced immediately. 

They are designed to be run to support a professor in a classroom-based course or to be run as a stand-alone programme (for instance) by a Centre for Entrepreneurship. They offer experiential learning and as such can enhance and strengthen the learning of the students.

The E-Factor

The E-Factor

There are few programs that have a high chance of massively changing your life - but this is one of them. By developing and enhancing your "e-factors" you will start thinking and acting like an entrepreneur ..- seeing opportunities on every corner, unleashing your creative potential, deciding where you want to be and then taking concrete steps to get there!

Anyone and everyone can benefit from this course - including university students who are about to open the door to their career. With well-developed e-factors, you will have the capability to launch your own entrepreneurial venture, start to manage your own destiny and follow your true passion. But if you prefer a more traditional career, these elements are going to put you head and shoulders above the rest of the market. Employers are desperate for graduates who demonstrate the e-characteristics. 

Universities who imbue their students with these skills are going to unleash a student power unknown to them before. Entrepreneur clubs are going to grow exponentially, your centers for entrepreneurship will need to expand and you will find students actively taking control of their studies and careers and starting to push and challenge their lecturers and tutors. Your reputation among potential employers could see your graduates getting hired in no time!

E-factorThis course is based on the famous work of Professor David Gibson (awarded an OBE for his work in entrepreneurial education) who has identified the key factors that go to make up en entrepreneurial mindset. Not only did he identify them, he also codified a way of assessing your existing level and then undertaking exercises, processes and habits to improve them.

These lessons have been digitised into an experiential program designed to give and/or enhance your e-factor skills and so help you make a real impact on your own career be it starting a new venture, improving your current venture or being more effective in your existing job.



Furthermore, Mashauri have further enriched the book experience by adding in additional high value-add elements such as  video lectures from famous people, useful tools to support your application of the e-factors, quizzes to test your understanding and surveys to assist you in assessing your own entrepreneurial readiness and e-factor capabilities.

Each of the e-factors will be discussed and a check-list of best-practices and tips to improve will be offered. Furthermore, you will be given tasks to complete (sometimes over a period of days) to help you learn-by-doing. Repetition of these exercises could create habits that could change your life! Real mentors (if you are lucky maybe David Gibson himself) will be available to motivate and guide you too!

The E-factors are:

  • Innovation and creativity
  • Personal mastery
  • Assertion and negotiation
  • Personal marketing
  • Finance
  • Influence
  • Leadership and team building
  • Planning your outcome


For those who successfully complete the course, the University of Cumbria will issue an e-factor certificate signed by Professor Gibson himself.


The beta version of this course will be launched at the beginning of Q2 2020 and we are seeking institutions (or individuals) who will be early adopters. We will be seeking feedback from each student and in return will be offering a massive discount on the price. If you are interested in being part of this group,  please complete this form to let us know your interest. 

Link to interest form


The Mashauri COVID-19 Idea Challenge

The Mashauri COVID-19 Idea Challenge

The COVID-19 pandemic has led to many difficult and unforeseen problems. Many of us are facing challenges that we could never even have envisioned a few months ago. As a global community, we can choose to go into isolation and wait it out, But an alternative is to put our creative minds at work and start thinking about how we might help ourselves and others in addressing the new problems we are facing.

The Mashauri COVID-19 Idea Challenge is aimed at those university students who would like to be in this latter group. The purpose is to unleash our creativity and see if we can find some ways to help us get through this crisis in a more positive way.

The challenge: 

Either individually or in a group, you need to identify one of the many problems that need solving and come up with a solution as to how it might be addressed. There are no strict parameters other than it needs to be a problem that has resulted from the pandemic. Examples could be to do with things like home schooling, communicating with isolated people, eating healthily in isolation, dealing with depression, .... are just some of the examples.

We will support you by offering a process to stimulate your creativity and provide you with a few tools to  assist you in capturing your thoughts. 

Every submission will be reviewed as long as the student has followed the process and submits their ideas and solutions in the agreed format. The top ideas will be invited to an online itching event in front of a group of investors and mentors. For those ideas that are deemed feasible and innovative, a pitching competition in front of investors and/or mentors will be arranged.

This is a totally free program which we are running as our contribution to helping the world cope and recover from this terrible pandemic.

Marketing brochure download



Find and test your new venture idea

Find and test your new venture idea


Find and test your new venture idea


MORE COURSE DETAILS:
Pricing, curriculum, content and support


Programme overview

This programme guides the individual students in identifying a business idea to pursue that is appropriate given their requirements and competencies. 

The course includes exposure to the entrepreneurial journey, a series of structured steps to identify multiple opportunities, a multi-criteria decision tool to select the best one and an application that helps them to design and implement a market test.

The final assignment is a video of the student presenting their new business concept.

All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.

Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.


What type of student is this aimed at?

The course is aimed at students who wish to find out more about entrepreneurship and learn about the process of business idea development. It is applicable to all levels from first year to post-graduate and is appropriate for all faculties.


What type of Instructor is this aimed at?

The programme has been designed to support professors teaching entrepreneurship in the classroom and provides them with a tool that gives the students some hands-on learning and puts into practice some of the things they are learning in class. If the course stretches for a semester or more, this programme can also be linked to some of the other Mashauri courses that takes the student further along the business development process.

In addition, this programme might be run as a stand-alone programme promoted by (for instance) a centre for entrepreneurship and innovation; or even a technology transfer office.


How is the instructor supported?

The course runs on the Mashauri platform and the students are guided along the journey with lectures, motivational material, quizzes and assignments. The instructor is given a “mentor” role and is able to track student progress and communicate with students via the platform or offline.

We provide the instructor with clear process maps that help them market the programme, select students, evaluate progress and mark assignments (if required). We also provide material to help the professor hold a live pitching event at the end of the programme.

A teaching note and presentation material that may be used in class (pre-and post-course) are also provided to the instructor.

A Mashauri project manager/mentor will be allocated to support the instructor, monitor the course and give regular report-backs aimed at maintaining high engagement of students.


For more information on the curriculum, content, pricing and supporting material click here:


MORE COURSE DETAILS:
Pricing, curriculum, content and support


If you would like to discuss this in more detail, please contact us at info@mashauri.org.



Craft and test your value proposition

Craft and test your value proposition



Craft and test your value proposition


MORE COURSE DETAILS:
Pricing, curriculum, content and support

Programme overview: 

This programme supports students in taking their business idea (problem and solution) and crafting it into a value proposition

They will develop and test a value proposition which includes market segmentation, assessing competition, developing a customer persona in the selected initial target market, crafting a value proposition and real world validation of that proposition.They will  finish off by developing a draft business model - ready for the next step.

Students run through a series of steps that include lectures on the relevant task being undertaken, cases and examples, entrepreneurial stories, quizzes and assignments which represent the milestones in the journey (for instance a customer empathy map). The final assignment is a video of the student pitching their value proposition to a customer.

All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.

Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.

What type of student is this aimed at?

The course is aimed at students who have a strong desire to learn more about entrepreneurship and to start gaining experience with an idea that they have already developed.

This could be undertaken as an individual exercise or working in groups. In either case, each student will still run through all the steps of the programme but most of the assignments will be submitted by the group.

 It is applicable to all levels from first year to post-graduate and is appropriate for all faculties.


What type of Instructor is this aimed at?

The programme has been designed to support professors teaching entrepreneurship in the classroom and provides them with a tool that gives the students some hands-on learning and puts into practice some of the things they are learning in class. If the course stretches for a semester or more, this programme can also be linked to some of the other Mashauri courses that takes the student further along the business development process.

In addition, this programme might be run as a stand-alone programme promoted by (for instance) a centre for entrepreneurship and innovation; or even a technology transfer office.


How is the instructor supported?

The course runs on the Mashauri platform and the students are guided along the journey with lectures, motivational material, quizzes and assignments. The instructor is given a “mentor” role and is able to track student progress and communicate with students via the platform or offline.

We provide the instructor with clear process maps that help them market the programme, select students, evaluate progress and mark assignments (if required). We also provide material to help the professor hold a live pitching event at the end of the programme.

A teaching note and presentation materials that may be used in class (pre-and post-course) are also provided to the instructor.


For more information on the curriculum, content, pricing and supporting material click here:

MORE COURSE DETAILS:
Pricing, curriculum, content and support


If you would like to discuss this in more detail, please contact us at  info@mashauri.org




Business model development and testing

Business model development and testing



Developing and testing your business model
aka: "Nail it before you scale it"


MORE COURSE DETAILS:
Pricing, curriculum, content and support

Programme overview

This programme supports students in taking their value proposition into a full business plan, identifying the key assumptions and testing them in the market. It includes crafting a pricing strategy based on concepts such as cost of customer acquisition and customer lifetime value.

They will be introduced to several different types of business modelling tools and canvases and select the one most appropriate to their venture idea. They will build a minimum viable product (MVP) and attempt to make some early sales or at least get customer commitment to such (eg letters of intention).

Students run through a series of steps that include lectures on the relevant task being undertaken, cases and examples, entrepreneurial stories, quizzes and assignments which represent the milestones in the journey (for instance a business model canvas). The final assignment is a video of the student pitching their business to an investor.

All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.

Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.


What type of student is this aimed at?

The course is aimed at students who have already developed a validated value proposition and are committed to following their idea through to obtaining paying customers. As such, these are students who have demonstrated entrepreneurial ability and are likely to persevere to the end.

This could be undertaken as an individual exercise or working in groups. In either case, each student will still run through all the steps of the programme but the assignments will be submitted by the group.


What type of Instructor is this aimed at?

The programme has been designed to support professors teaching entrepreneurship in the classroom and provides them with a tool that gives the students hands-on learning and puts into practice some of the things they are learning in class. This course in particular will be of significant benefit to those instructors teaching a longer programme to students who have a strong commitment to entrepreneurship. This programme could be a useful capstone project in courses of a year or longer.

Directors of entrepreneurship and innovation centres; or leaders of incubators, accelerators and science parks could obtain significant benefit from providing their students access to this programme. It is particularly useful in providing mentors with a framework that allows them to support and track their mentees and significantly leverages the use of the mentors time.

Technology transfer offices might use the programme to assist students in consolidating their ventures into a fundable entity.


How is the instructor supported?

The course runs on the Mashauri platform and the students are guided along the journey with lectures, motivational material, quizzes and assignments. The instructor is given a “mentor” role and is able to track student progress and communicate with students via the platform or offline.

We provide the instructor with clear process maps that help them market the programme, select students, evaluate progress and mark assignments (if required). We also provide material to help the professor hold a live pitching event at the end of the programme.

A teaching note and presentation materials that may be used in class (pre-and post-course) are also provided to the instructor.

A Mashauri project manager/mentor will be allocated to support the instructor, monitor the course and give regular report-backs aimed at maintaining high engagement of students.



For more information on the curriculum, content, pricing and supporting material click here:

Course details


If you would like to discuss this in more detail, please contact us at info@mashauri.org.



Business plans and forecast

Business plans and forecast

Business plans and forecast


You may hate finances and detailed business planning - and even heard that it is not necessary from some startup "gurus" - but sadly when you start talking to anyone who may want to invest in your business (investors, co-funders, employees), they will probably want to know that yo have thought this through thoroughly and at least have some idea of where you would like to get to. But do not worry, the exercise is useful and can be great fund as you hammer out things like price-volume estimates and calculate when you are likely to breakeven.

This programme is currently being upgraded and will be available at the beginning of Q4 2019. If you would like to find out more about it - or perhaps even help us co-develop it - then please drop me a line at simon.gifford@mashauri.org


Readiness for funding

Readiness for funding

Readiness for funding

Many founders would like to seek funding for their new businesses, but are not sure when is the best time.

Other founders simply dive right in, assuming they will get funding and then, to their surprise, do not! 

If you are in the first group or do not want to be in the second group - then this programme has been designed for you.


Background

Startup chatter is often about massive funding rounds, unicorns (startups with a valuation of more than $1bn) and mega exits. Founders are encouraged to enter pitching competitions, sign up at funding sites (like angel.co) and knock down the doors of venture capitalists.

The truth is, very few new businesses receive external funding (other than from friends, family and the occasional government grant). Sure, there are places like Silicon Valley and perhaps Shoreditch in London, where funding seems to be easier to obtain - but even there, there is stiff competition.

The result is that a massive amount of time and effort is put into chasing investment funding - resources that might be better used in winning that most important of finance: customer revenue. That is not to say that you should not seek funding, but it helps to be realistic in your expectations and make sure that you are well-prepared for the journey.

This programme is designed to help you assess:

  • whether your business would be likely to receive funding based on your vision of its' nature and future; and
  • whether your venture is ready for funding at the current stage of it's life. 

Building off the result's of these assessments, then this programme will help you figure what you should be doing to get investment-ready; or at least advise you to not waste time on seeking investment and to focus on growing your business organically.


Curriculum

The programme has been developed using adaptive learning techniques and therefore the curriculum is adapted for each programme attendee based on your inputs. However, the overall pathway takes you through a number of assessments as shown below:

Funding assessment pathway


The programme will run over four weeks and it is anticipated that around 4 to 6 hours per week will be required to undertake the activities. although the time will depend on each venture and their overall status.

This programme has a number of unique features:
  • Your pathway is customised based on your responses and your specific requirements.
  • You will be able to interact with your fellow founders to optimise peer-to-peer learning and support
  • There will be real mentors supporting you through the process
  • If desired, investment-ready ventures may be introduced to appropriate investors.

Outcomes

At the end of the programme you will have made an objective assessment of whether your venture is ready for funding. In the case of a "not ready", you will know what needs to be done to get you there.

The benefits of this are:
  • You will enter all investor meetings on a slightly more equal footing with the investor, with greater confidence in your venture's value and fundability
  • Your investment-seeking process will be far more efficient and therefore less resource-intensive
  • You will reduce the risk of being rejected by an investor due to being under-prepared; especially as there is seldom a second chance at pitching the same investor
  • You will not waste effort on attempting a funding round when there is no or limited opportunities for success

Start date and applications

This programme was successfully run in January 2019 and is now available to universities as one of their standard programmes. It is also available at the Mashauri Entrepreneur Academy for any individual wishing to take the course and can be found at Preparing tech-based, early stage entrepreneurs for angel and VC funding.


For further information, please drop me a line at simon.gifford@mashauri.org


{Your university} student new venture competition

{Your university} student new venture competition



Would you like to launch a new business competition at your university. This programme not only lays out all the processes required to plan and run it; it also gives you a platform for the students to help them develop their ideas and pitches.

Jointly branded - your university supported by Mashauri - will also add credence to your stance on the importance of innovation and entrepreneurship.

The prospectus is currently under development, but if you would like more information or would like to launch a competition urgently, please contact me at simon.gifford@mashauri.org.