The virtual incubator program is designed to allow universities to offer cohorts of students designing and building new business ventures. The scope of the program may cover one or a number of phases depending on constraints and requirements.

The Mashauri platform synchronises learning content, competency development, project management and mentor support. The Incubator Director has insight into venture progress, and student engagement; while the data-driven algorithms highlight founders at risk as well as top performers.

Independent online activity is supported by network events such as monthly webinars, peer-to-peer group sessions and mentor support.